I’ve been working as a journalist and communications specialist for the past decade. With a foot in both worlds, I understand the importance of strategic communication with investors and supporters—and I also know what media outlets and journalists want to hear.
No office? No problem! I collaborate with teams in-person and online.
Here’s how I can work with your team:
Content Creation and Copy-editing
I’ve led content creation and copy-editing projects for clients in North America and Europe. My process is collaborative from the start, and I use questionnaires and interviews to gain insight into the needs and voice of your team.
I also work with agencies to provide brand storytelling and copy-writing for their clients. My writing is strategic, pithy, and takes best SEO practices into account.
Client: University of Ottawa
The University of Ottawa is in the midst of updating its entire web presence. I collaborated with the University’s Alumni Relations Office to copy-edit and write fresh, friendly content for its redesigned site.
Client: Tree Canada
For two years, Tree Canada has brought me on board to lead the creation of its annual Impact Report. I coordinated with staff across the province to put together the written content for this document, targeted at Tree Canada’s many corporate and community sponsors.
Digital Storytelling
My digital storytelling skills are best displayed in a series of recently-published case studies for the Planetary Health Alliance, where I interviewed, wrote, photographed, and shot videos for the multimedia-rich stories about the connection between human health and environmental change.
You can see all 10 of those cases here.
I also use platforms like WordPress, Squarespace, and Exposure to create vibrant photo essays that go beyond traditional long-form storytelling and text-based donor reports.
Webinars and Podcasts
We’re relying more than ever on the ability to convene our communities online. During my time working with Nature Canada, a leading Canadian environmental NGO, I oversaw the creation of the “Nature Live” series—a virtual bonfire where Canadian outdoor lovers could gather to learn about topics important to them. These webinars attracted up to 13,000 viewers/episode.
I coordinated the guests, wrote the scripts and question lines, and served as the series’ host. A highlight was playing host to the Honourable Bernadette Jordan, Minister of Fisheries, Oceans, and the Canadian Coast Guard. I also initiated Nature Canada’s involvement in a #VirtualCamp series to help reach kids (and parents!) at home during COVID-19 . These sessions highlighted Nature Canada’s work in a way that was approachable and fun for little ones.
Have an idea you’d like to explore making into a webinar or podcast series? I’ve got a background in broadcast journalism, and would love to brainstorm.
Coaching Sessions
A team is only as strong as its employees. I believe in the value of professional development, and work with staff to build their capacity in key communication areas:
Strategic communications
Writing and editing skills
Social media for organizations
Photography basics
Videography basics
Media relations
Facilitating a workshop on social media for the 2017 recipients of the Youth Solidarity Fund, a program of the United Nations Alliance of Civilizations (UNAOC). Istanbul, Turkey
Communications Strategy Workshop
A communications strategy guides the communication efforts of your entire organization or project, and helps intelligently focus those efforts around a certain set of goals. Creating a communications strategy is essential for your organization to understand the audience it's targeting, the message that will best resonate, and the mediums through which your voice should be shared.
I typically facilitate these half-day workshops in-person, but have started running them virtually in order to help organizations restructure their messaging and approach in response to our fast-changing world (read: COVID+).
This is not a one-size-fits-all approach. Reach out today to discuss how your team could communicate more effectively.